The country borders India in the east, China in the north, Afghanistan in the north-west, Iran in the west and the Arabian Sea in the south. It has four major provinces Punjab, Sindh, Khyber P.
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Statements consisting only of original research should be removed. April Learn how and when to remove this template message Demographic profiling is a tool used by marketers so that they may be as efficient as possible with advertising products or services and identifying any possible gaps in their marketing strategy.
By targeting certain groups who are more likely to be interested in what is being sold, a company can efficiently expend advertising resources so that they may garner the maximum number Demographic profile of pakistan sales Arnott, D.
This is a more direct tactic than simply advertising on the basis that anyone is a potential consumer of a product; while this may be true, it does not capitalise on the increased returns that more specific marketing will bring Jothi, A. Traditional demographic profiling has been centered around gathering information on large groups of people in order to identify common trends GfK.
Trends such as, but not limited to: These trends could promote change in services to a certain portion of the population, in people such as: New ways are also in the works of collecting and using information for Demographic Profiling.
Approaches such as target-sampling, quota-sampling, and even door-to-door screening. To know a person's name, ethnicity, gender, address, what they buy, where they buy it, how they pay, etc.
The development of this profiling is the goal of many businesses around the world, who are pouring huge amounts of money into researching it.
A recent discovery that has drastically changed the way we construct demographic profiles, is metadata Needel, S.
This is the digital footprint left behind of everyone who uses online services. The more extensive a user's usage, the more extensive the information available on them and their interests. Companies such as Google and Facebook make enormous profits through the generation and processing of metadata, which can then be used by companies wishing to streamline their advertising to those best suited to seeing it targeted advertising.
This is what controls the ads on a user's news feed, or websites they visit Needel, S. For another example, for young girls who often visit online shopping stores, when on a social media account such as Facebook, the pop-up ads are more likely to concern recent stores they've visited or stores similar to.
It is so pervasive that most of what people do online contributes to the information being held about them by businesses, and will directly affect what is advertised and shown to them when using an online browser and what mediums this is done through GfK.
The gathering of metadata has proven to be a controversial topic, with large numbers of people around the world expressing discomfort at the idea of their personal information is being used to generate a virtual profile of themselves for businesses to take advantage of Needel, S.
This leads to businesses needing to progress with caution in this field, and not go too far with how they use this information.
To avoid future legislation being enacted that would seek to limit the collection of metadata, companies must act ethically and have people's privacy in mind when they target people for advertising Needel, S.
An example of how this could become an issue is presented by Vastenavondt, J. Within this programme, the shopper is greeted by a virtual attendant who knows them by name and suggests an array of suitable clothing options based on their past purchases. The shopper is delighted by the seamless nature of this shopping experience, until it come time to make a purchase.
When buying the items the shopper has picked out, they opt to use their credit card.
They are then asked by the virtual attendee if they are sure they would like to use that option, as their credit history suggests that cash would be a wiser option and that they wouldn't want to default on their payments as they have in the past. This highlights the need for discretion in the extent to which information is gathered, and how it is applied Vastenavondt, J.NSER National Socio-Economic Registry.
For Social Safety Net Program (SSNP) like BISP, effective targeting is very crucial for ensuring objectivity in identification of . Pakistan has important strategic endowments and development potential. The increasing proportion of Pakistan’s youth provides the country with a potential demographic dividend and a challenge to provide adequate services and employment.
The Islamic Republic of Pakistan covers an area in South Asia of , square miles, about twice the size of California. The country borders India in the east, China in the north, Afghanistan in the north-west, Iran in the west and the Arabian Sea in the south.
Pakistan has made significant progress in regaining macroeconomic stability over the past three years. Pakistan has achieved macroeconomic stability in the past three years: the fiscal deficit has shrunk from 8 percent to below 5 percent, international reserves have tripled to over $18b, and the rate of growth has increased by a full percentage point to percent.
The Muslim-majority state of Pakistan was born out of the partition of the Indian sub-continent in , and has faced both domestic political upheavals and regional confrontations. Created to. Population Characteristics • Pakistan has sustained significant population growth in the past century.
In , the population was estimated at 17 million. According to the first census in , Pakistani population was 34 million.